Privacy Policy – The Website of Mount Hermon Sport and Recreation Services Ltd. and/or Ski Hermon Ltd. Last Updated: November 2025
Introduction
For convenience, this Privacy Policy (hereinafter: “the Policy”) is written in the masculine form, but everything stated herein refers to both women and men.
In this Policy, we will explain and clarify to you what use is made by Mount Hermon Sport and Recreation Services Ltd., C.R. No. 51-062797-9, and Ski Hermon Ltd., C.R. No. 51-063452-0 (hereinafter collectively: “the Company”) and/or anyone acting on their behalf, of the information received from you through the Website.
You are requested to read the Policy carefully, and if you do not agree to its content and/or do not fully accept it, please do not make any use of the Website.
The Company hereby clarifies and emphasizes that you are not obligated to transfer any personal information about you to us and that the provision of any personal information during browsing and/or use of the Website will be done solely at your free will. However, failure to provide information may prevent us from responding to your inquiries and/or prevent you from making purchases, bookings, and reserving desired arrival dates through the Website.
In addition, if you choose to provide the Company with personal information to gain access to the services on the Website, you hereby undertake to provide only correct, accurate, and complete details, and by providing them, the user confirms the correctness of the details provided.
It is clarified that providing incorrect or incomplete details may prevent the use of the Website, impair the quality of the service provided to you, thwart the completion of a booking, purchase, or date reservation through the Website, and affect the Company’s ability to contact you in response to inquiries you make through the Website.
Please note, providing incorrect or false details may constitute a violation of the Website’s Terms of Use or a criminal offense with all that this implies.
The most up-to-date Privacy Policy for the Website is available at all times on the Website, and it constitutes an integral part of the Website’s Terms and Conditions. Since the Privacy Policy may change from time to time, the Company recommends that you review the Company’s Privacy Policy document periodically.
Notwithstanding the above, in any case where the Company changes this Policy in a manner related to the types of personal information that will be collected about users or the use it makes of the personal information and details previously provided by users on the Website, the Company will notify this by posting an appropriate notice on the Website and/or by sending a notice through reasonable and accepted means to obtain your prior consent for any new collection and/or new use as mentioned.
What Personal Information the Company Collects About You During Your Browsing and Use of the Website
The Company may collect and/or receive directly from you (hereinafter: “Personal Information”) the following types of personal information during your browsing and/or use of the Website:
Full name, phone number, residential address, and email address when contacting the Company for support and/or information using online forms on the Website and/or via email, phone, or chat through the additional contact details appearing on the Website, including the recording of telephone calls with Company representatives, if they are recorded, and including any additional personal information you state orally in a recorded call or enter or attach as an attachment to an electronic form, during a chat with our representatives, or as part of an email message;
Number of people, visitor age categories for the booking (minor, toddler, adult, senior/pensioner), and arrival date(s) to the resort and/or arrival for a guided tour at additional sites, when submitting a request to reserve a visit or guided tour;
Aggregate statistical information regarding the user’s mobile device and/or computer, and aggregate or identifying information regarding the user’s consumption habits, subject to your consent to the use of cookies and other tracking tools, as detailed further in sections 24-31 below;
When signing up for a mailing list to receive updates on offers and benefits during a purchase or independent registration, we collect your full name, email address, and mobile number.
Information entered when making a purchase and/or when submitting a visit request through the Website, including information about the purchase itself, including a four-digit token (generated by the clearing company through which you will pay online, which will also appear); copies of receipts and/or visit request confirmations sent to users.
All information about the user that the Company collects and/or any such information that the Company uses will be managed and stored in a dedicated database of the Company for the Website in accordance with the provisions of the Protection of Privacy Law, 5741-1981 (hereinafter: “the Law”), and the Company will use them in accordance with the provisions of this Law and/or in accordance with the provisions of any law.
How Your Personal Information is Used During Payments Through the Website
Credit card clearing, as part of payment for orders placed through the Website, will be performed by Isracard Ltd. and/or Premium Express Ltd. of the Isracard Group (hereinafter: “the Clearing Company”), which is one of the service providers for credit card companies and is authorized to perform credit card clearing operations in accordance with all laws, and also complies with all the stringent standards and guidelines of credit card companies for carrying out secure internet transactions. The Company does not store the payment method details you use, but only transfers the information you enter to the Clearing Company through a secure page with an SSL standard on the Website.
It is clarified that the information security standard used by the Clearing Company, as well as the safeguarding of credit card details and user details transferred to the Clearing Company, are carried out by the Clearing Company in accordance with international standards and the instructions of credit card companies according to all laws, and the Company will not be responsible for any harm to users’ privacy caused by the provision of credit card details to the Clearing Company.
The Company makes every effort to protect the integrity of the user’s personal information received on the Website and to maintain its confidentiality. Information collection and storage are carried out in a secure environment: the Company uses a combination of security technologies, security procedures, and organizational measures to protect the user’s personal information from unauthorized access, use, or disclosure.
When the Company transfers sensitive personal data, such as credit card details (over the internet) through the Website, it protects them using SSL encryption technologies.
Permitted Processing Purposes for Which the Company Will Use the Personal Information
All personal information about the user that the Company collects and/or any personal information that the Company uses will be managed and stored in accordance with the provisions of the Protection of Privacy Law, 5741-1981 (hereinafter: “the Law”), and the Company will use them in accordance with the provisions of this Law and/or in accordance with the provisions of any law, and will be used for the following purposes:
To enable the operation of the Website and the services offered on it.
To monitor the use of the Website by its user community for the purpose of examining the effectiveness of functions, options, or interfaces integrated/built into it, in order to assess the need for adding, upgrading, or canceling existing options, functionalities, and/or interfaces on the Website, using statistical information that does not personally identify you.
To check the integrity and operation of the Website, including quality control and statistical analysis of the use of the Website, and for this purpose, the Company will use statistical information that does not personally identify you.
Subject to your consent to our use of cookies and tracking tools as stated in sections 24-31 below, the presentation of marketing and advertising content on the Website in a personalized configuration to your preferences, based on browsing and other uses, or alternatively, the presentation of generic content not based on preferences if you refuse the activation of cookies and tracking tools on your device.
To send marketing and advertising messages about the Company’s services, including promotions and/or other notices and publications, subject to your consent and registration to our mailing list and/or customer club through the Website.
For the analysis of user usage for the information security of the Website and for the prevention of fraud, impersonation, and/or unauthorized use during registration, browsing, and use of the Website;
To contact you if necessary in response to your inquiry through “Contact Us” and/or through any other contact means appearing on the Website, or for any other matter required by us when providing service.
To enforce the Privacy Policy and the Website’s Terms of Use and/or to act in accordance with the requirements of the Law or the competent authorities.
How the Company Collects Statistical and/or Aggregate Information About You and Other Users on the Website
When the Company collects personal information about users as well as aggregate-statistical information related to the manner of use of the Website, it does so through automatic means during browsing and use of the Website. The Company will be entitled to collect information about your visit to the Website, your use of the services, and your browsing on the internet.
This information may include details regarding the location of your computer and/or mobile device, the IP address through which you accessed the Website, your operating system, your browser identifier, location data, browser type, domain names, language settings, and additional information regarding your habits on the Website such as information or advertisements you read, pages and products you viewed, product orders you placed, offers and services that interested you, and regarding how you interact with the Company’s Website and with other websites.
The Company may also collect such personal or aggregate-statistical information through the use of Cookies and other tracking technologies (hereinafter together: “Cookies”) if they are activated on the Website, all as detailed further in sections 24-31.
In these cases, and subject to your consent, the Company may collect information relating to the Company’s products that are associated and monitored and/or managed through the Website, including information about the user’s use of the Company’s products, such as: product usage habits, duration of product use, time of turning on and off, and any other information regarding the user’s use of the product and/or another product connected to the Company’s products.
The Company may hire other companies to provide limited services on its behalf, such as responding to support-related questions, performing statistical analyses of its services, and/or for managing and tailoring the marketing or advertising content on the Website for the user.
The Company will provide these companies only with the items of the user’s personal information that are necessary for providing the services. It is emphasized that in accordance with all laws, the Company will require every service provider, including their employees required to provide the services to the Company, to agree that the use of such personal information will be solely for the purpose of providing the services as mentioned and for no other purpose, as detailed further in sections 32-33 below.
Registration for Additional Services (Customer Club) and/or for Receiving Direct Mail / Commercial Notifications
Some of the services on the Website require registration, during which a user will be asked to provide personal details, such as full name, residential address, telephone/mobile number, and email address. Therefore, the user hereby declares that these details are provided to the Company of their free will and consent.
If you approve the receipt of direct mail from the Company, you hereby agree that upon clicking, your details will be added to the Company’s mailing list for sending messages to the user through various means, including but not limited to, notices, email, multimedia messages (MMS), text messages (SMS), an automatic dialing system, and/or through any other means of communication regarding sales promotion, advertising, improvement of services provided by the Company, and enrichment of the Website’s content.
Furthermore, this consent grants the Company the right to use these details for the purposes of sales promotion, advertising, improvement of services provided by the Company, and enrichment of the Website’s content in accordance with the provisions of the Communications Law (Telecommunications and Broadcasts) (Amendment No. 40), 5768-2008 (hereinafter: “the Spam Law”). If a user wishes to be removed from the mailing list, they can remove themselves at any time by sending an email message to the address: [email protected] and/or by clicking on the dedicated link when receiving an advertisement message to remove the registration.
In addition, if the information in the Company’s databases is used for the purpose of a personal approach to you based on your belonging to a population group determined by one or more characteristics of the individuals whose names are included in the database (hereinafter: “Approach with a Commercial Offer”), then you are entitled by the Protection of Privacy Law, 5741-1981 to request in writing that the information relating to you be deleted from the database by clicking on the link integrated in the direct mail received and/or by sending an email message to the address: [email protected].
The Company is permitted to use the information that a user provides on the Website – and the information it collects about usage patterns on the Website – for the purpose of providing the services and also for the purpose of improving the services on the Website and/or any other way it offers.
The Company’s Use of “Cookies” and Tracking Technologies
When you enter and browse the Website, certain information may be collected about you through a file installed on your computer or other electronic device. This file is a “Cookies” file, and it is a small text file stored in the hardware of the computer or electronic device you use, which is not aware of any other document or file on the computer or other device you use to browse the Website, or other similar files used mainly, among other things, to assist users on the Website in receiving various services and for statistical purposes. For example, Cookies allow the Website display to be adjusted according to your device settings or to present content appearing on the Website according to your personal preferences.
The Company uses cookies and tracking tools on the Website to collect information about the users of the Website, as detailed below.
What are the Purposes of Using Cookies?
The Company uses cookies to store and manage user settings and preferences selected during visits to the Website, to save returning users’ preferences for future use (e.g., geographical location, choices and preferences regarding accessibility and language), for statistical analysis of Website performance and trends, matching advertising content and effectiveness of marketing campaigns, and identifying and tracking errors.
What Types of Cookies Does the Company Use?
The Company uses two types of cookies and additional tracking technologies on the Website, as follows:
Cookies and Additional Tracking Technologies that are Technically Necessary for the Operation of the Website – These include the cookies and tracking tools required for the proper operation of the Website, to enable the basic and essential functionality of the Website (e.g., requests for user ID and password, the ability to browse from page to page, etc.), its security, and fraud prevention (blocking DDOS attacks, etc.) and the collection of anonymous traffic data.
Cookies and/or Additional Tracking Technologies Intended for Other Purposes. These tools cover additional internal purposes of the Company such as: statistics, advertising and sales promotion, improved display and user experience, and we may use this information to analyze traffic patterns and to perform routine system maintenance or to learn and improve the Website and our services, specifically:
Analytics Cookies – These cookies collect anonymous data about how users use the Website. They track metrics such as page visits, time spent on pages, bounce rates, and loading speed, with the aim of helping improve functionality and user experience.
Marketing Cookies – These cookies are designed to track user behavior for advertising purposes. They collect data on interactions, preferences, and habits, enabling targeted digital marketing, such as personalized advertisements and retargeting campaigns.
Functional Cookies – These cookies improve the user experience by saving preferences such as language settings or personalized layouts. While essential cookies are required for the Website to operate, functional cookies enhance usability but are not always necessary for the basic operation of the Website.
When Will the Company Ask for Your Consent to Our Use of Cookies?
The Company ensures that when you open the Website for the first time, a banner will be displayed allowing you to agree to all cookies, including those that are not essential for the Website’s operation, or to personally customize your preferences (the types of cookies that will be activated from those detailed in Section 26.1.2 above).
In addition, if you remove all cookies from your device’s memory, the next time you enter the Website you will be asked to reconfirm the use of cookies.
Is the User Allowed to Withdraw Their Consent to the Use of Cookies or Tracking Tools?
Yes. If you wish to withdraw your consent, you can choose not to accept cookies at any time, by:
Managing and/or deleting cookies through the browser settings.
Please note, if you wish to withdraw your consent to cookies, most browsers allow their users to block or delete cookies from the system.
In any case, if you wish to do so, you should check the privacy features of your computer and/or mobile device to learn more about your ability to manage cookies and web beacons on your device. At any time, you can withdraw your consent to the use of cookies that are not technically essential for the proper operation and security of the Website through the user interface adapted for this purpose in your mobile device’s operating system.
Specific information about managing cookies in the most common internet browsers, for convenience only:
Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/view-cookies-in-microsoft-edge-a7d95376-f2cd-8e4a-25dc-1de753474879
Mozilla Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
Google Chrome: https://support.google.com/chrome/answer/95647
Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Opera: https://help.opera.com/en/latest/security-and-privacy/
iOS Safety and Privacy Guide: https://support.apple.com/guide/personal-safety/welcome/web
Android Safety and Privacy Guide: https://support.google.com/android/answer/13985942?hl=iw
It is emphasized that blocking cookies and additional tracking technologies may result in the Website, including certain services available through it, becoming unavailable, and you hereby remove all liability from the Company regarding any malfunction, disruption, and/or inability to use the Website and/or the service if you choose to delete any cookie file and/or block cookies immediately in your browser.
Users’ attention is drawn to the fact that we may use the services of external service providers to collect and process the data as mentioned in accordance with the purposes of use detailed in Sections 7-13 above and the restrictions on the transfer of information to third parties detailed in Section 33.2 below.
Information Security and Transfer of Information to Third Parties
As mentioned, the Company dedicates resources and takes various security measures to prevent intrusion into the database and to thwart possible harm to users’ privacy. However, disruptions cannot be completely ruled out. Therefore, the user hereby declares and undertakes that they will have no claim and/or demand and/or lawsuit against the Company and/or anyone acting on its behalf due to damages, malfunctions, and/or disruptions as mentioned and/or the disclosure of the user’s personal details as a result of a breach of the security system and/or unauthorized intrusion into the Website’s systems. The Company recommends that the user take all possible precautions to protect their personal details when active on the internet.
For the purpose of operating the Website and providing the services available through it and/or for the purpose of managing the Company’s business activity based on the processing of personal information of the Website’s surfers, the Company may contract with various third parties, as follows:
The Company will contract with service providers to assist us for various purposes required for its business activity, including:
Operating fraud prevention tools, information security, and/or protection against cyber and malicious attacks.
Cloud storage services and Software-as-a-Service platforms on which the Website is operated/hosted.
Hosting, operating, maintaining, designing, upgrading, and/or implementing changes to the Website by our Website designers and/or technical support for the Website itself.
Performing statistical analyses regarding the Website, whether aggregate-statistical or identified, for the purpose of examining the effectiveness of commercial campaigns appearing on the Website and/or examining the relevance of parts or content on the Website to our users, and subject to the provisions of Sections 24-31 above.
Providing infrastructure for the day-to-day business management of the Company (cloud service companies for managing user information) such as Customer Relationship Management – CRM system, office software and email providers, and contact platforms, etc.).
In any contract with a subcontractor as mentioned in Section 33.1 above that involves granting access to personal information, transferring a copy of personal information, or for the purpose of collecting, storing, or processing personal information about you by them, the Company undertakes that:
It will take all necessary measures in accordance with all laws to contractually regulate the granting of access or the transfer of personal information and/or the receipt of outsourced services for the processing of personal information about you by those third parties, all in order to protect your privacy in accordance with the obligations imposed on the Company by any law.
If the reliance on those third parties involves the transfer of personal information outside of Israel, the Company will act in accordance with the obligations incumbent upon it under the Protection of Privacy Regulations (Transfer of Information Outside the State Borders), 5761-2001, both in terms of selecting the countries where the personal information is stored and in terms of contractual regulation to ensure your rights and the protection of your privacy in the personal information by the recipient.
The personal information collected about the users and used by the Company is subject to the rules of the Protection of Privacy Law and the regulations enacted thereunder, including the guidelines and disclosure statements of the Privacy Protection Authority at the Ministry of Justice, and therefore, other than as stated above, the Company refrains from providing or granting access to personal information about you to any third parties, except in the following cases:
If we are required to do so by a court order or if legal proceedings (criminal or civil) are taken against us due to actions you performed through the Website in violation of the Website’s Terms of Use in violation of the Law.
If we are required to do so in order to comply with any legal process such as a search warrant, subpoena, regulatory control or enforcement procedure, or administrative body authorized by any law, or in accordance with another legal instruction. In this case, the Company will be permitted to provide the users’ details in accordance with the provisions of the court order and/or the instructions of the enforcement body and/or the instructions of the authorized administrative body, without the need to obtain your prior consent.
If we are required to enforce our rights under this privacy policy or the Website’s Terms of Use, as a result of their violation by you or if a dispute, claim, lawsuit, demand, or legal proceedings arise between you and the Company (including its subsidiaries and/or affiliated companies) and/or anyone acting on its behalf.
If we are required to transfer the Website’s activity to the management of another corporation, and also in the event of a merger with another entity or a merger of the Website’s activity with the activity of a third party. In this case, the Company will be permitted to transfer to the third party and/or the acquiring company a copy of the accumulated information as well as any statistical information collected or processed by it, subject to the third party who is exposed to it accepting all of the Company’s obligations to you as stated in this privacy policy and undertaking to act in accordance with it.
Links to Third-Party Websites
The Website may contain links that refer to other websites. The Company makes an effort to link to websites that, to the best of its knowledge, do not infringe on the right to privacy, but the Company cannot be responsible in any way for the content and/or the degree of privacy protection provided by the other websites, including third parties whose details appear such as transportation, accommodation facilities that are sold but are not operated by or on behalf of the Company. Therefore, the user declares and understands that upon clicking and moving to a website operated by a third party as mentioned in this Section 34, the Company is not responsible for any violation of privacy and/or other harm due to such browsing, and the Company recommends that before the user provides information on such a website, the user reads the terms of use and/or privacy policy of those websites and acts accordingly.
It is clarified that the above also applies to clicking on a link to social media websites, and all uses made will be in accordance with the privacy preferences, privacy terms, and terms of use of each such social media website.
The User’s Rights Regarding Their Personal Information
In accordance with Section 13 of the Protection of Privacy Law, you have the right to review the personal information held about you in the Company’s databases, subject to the procedure for verifying and confirming your identity and exercising the right of review in a manner appropriate to the circumstances, all in accordance with the provisions of any law.
If, after the review as mentioned, you find that the information about you stored in our systems is incorrect, incomplete, unclear, or out of date, you may contact us and ask us to correct the information as mentioned or alternatively delete it in accordance with your rights under Section 14 of the Protection of Privacy Law.
It is clarified that after you have exercised the right of review as mentioned in Section 36 above, you must contact us at the email address: [email protected]. However, correcting the information may prevent the execution of certain actions requested by you in your request to us, and we will notify you accordingly after the completion of the request.
Retention of Personal Information
We will retain the personal information collected by us as mentioned in this privacy policy through the Website only for the period required to achieve the purposes for which the information was provided to us, and in accordance with the provisions of the law, unless there is a legal obligation to continue to hold it for a longer period, such as information retention obligations stipulated by law, legal proceedings, or active regulatory investigation or enforcement proceedings, and so forth.
Miscellaneous
It is clarified, emphasized, and agreed that registration to the Website and making reservations through it are intended only for users aged 18 and over. The Company does not knowingly or intentionally collect information about minors. If it has come to your attention that we have collected information relating to a minor under the age of 18 without receiving written approval from the minor’s parent and/or guardian as mentioned, please notify us and we will delete the personal information as mentioned from our databases, except in the case where we are prevented from doing so in accordance with Section 33.3 above.
The Company may change the provisions of the Privacy Policy from time to time. If material changes are made to this policy in the provisions concerning the types of personal information that will be collected or the manner in which personal information provided by the user is used, the Company will notify this by posting an appropriate notice on the Website and/or by sending a notice through reasonable and accepted means.
Any dispute and/or disagreement in connection with the Privacy Policy and/or the terms and/or provisions appearing on the Website, if and when they arise, shall be clarified according to the laws of the State of Israel only and exclusively in the competent courts in the city of Haifa, which are granted unique and exclusive jurisdiction.
In any case where a term and/or provision in this document becomes illegal, invalid, or unenforceable, this shall not prevent and/or derogate from the validity and/or legality of the other provisions of this policy. It is clarified that in such a case, the existence of another similar enforceable term shall be deemed to exist in place of the term that was deleted or removed.
For further questions regarding the Company’s Privacy Policy and/or if you believe that your privacy has been harmed by any party, you can contact the Company by email at [email protected].
